United Kingdom EN

2 minute read

    The Challenge

    The product startup, providing non-emergency medical transport, faced challenges with unclear onboarding, a cluttered interface, and cumbersome navigation. Users struggled to book rides efficiently, and limited technology made feature expansion difficult. The hybrid app approach led to experience gaps, causing friction for healthcare providers and patients.

    The goal was to streamline the platform, enhance usability, and ensure seamless ride booking for improved patient care.

    The Solution

    We redesigned the platform to improve usability and efficiency. A clearer onboarding process reduces friction for users. We decluttered the interface, focusing on essential information and intuitive navigation. Upgrading the technology stack allows for easier feature expansion and a smoother experience. By shifting from a hybrid model to a more scalable solution, we enhanced performance and reliability.

    The result is a seamless, user-friendly ride-booking experience for healthcare providers and patients.

    The Results

    Intuitive design boosts task completion rates by 40%
    Native and web apps enable 2x faster feature deployment
    Streamlined workflows and navigation cuts friction in the booking process

    Our Process

    A structured end-to-end process designed, developed, and launched a seamless, scalable, and user-friendly transportation platform.

    Research and analysis: Insights gathered on user needs, tech gaps, and industry best practices.
    UI/UX Design: Created wireframes, prototypes, and branding-compliant designs.
    Technology assessment: Evaluated the current stack and defined future architecture.
    Development: Built native mobile and responsive web apps.
    Testing and iteration: Conducted usability testing, fixing issues, and refining features.

    About Digital

    3

    Core Capabilities

    550+

    Digital Transformations

    1,000+

    Experience Crafters

    Our Service Offering

    Accessibility and inclusive design

    We ensure digital products can be used by all, including people with disabilities, following WCAG and industry best practices.

    Service design

    We map out end-to-end customer journeys to identify gaps and create seamless, omnichannel service experiences.

    Agile product management

    We manage digital product lifecycles, using Agile methodologies, ensuring continuous iteration, value delivery, and market fit.

    Web and mobile app development

    We design and build responsive, high-performance apps optimized for various devices and platforms.

    API and integration services

    We ensure seamless connectivity between digital products, third-party services, and enterprise systems.

    Connect with us

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    Our Capabilities